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Aug 17, 2024 · 15 min watch

Why you need to STOP relying on motivation to lose weight...

Default actions are the things you do without deciding, like brushing your teeth, or stopping at the gas station on the drive home. Joey argues they run on identity, not willpower.

The sequence is I am, I do, I have. Change the label from lazy or binge eater to the man who trains and eats well, and the behavior follows. Around 21 days of repetition makes it a habit.

After that, skipping feels wrong. The discomfort of acting out of character does the work motivation used to do, and the results reinforce the identity that produced them.

What You'll Learn

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